Stated simply, our investment process is grounded in the concept of risk management. We measure risk based on what investors are doing with their dollars in today’s market, a supply and demand philosophy. An understanding of the supply and demand relationship for investments, combined with our fundamental and economic perspectives, allows us to adapt our clients’ portfolios according to the current investing trends, and not what we, or market pundits, think the trends will be. There is no place in our investment approach for hunches, hot-tips, and certainly not market forecasts.

Let’s face it – Markets don’t always go up

How do we respond to that? Regardless of your individual “time-horizon”, if investors are taking their money out of the market, we consider this a high risk environment, in which case we believe in reducing exposure to stocks. When investors return and start putting their dollars back into the market, we consider that a low risk environment, in which case we believe in increasing exposure to stocks consistent with each client’s risk profile. Markets do not always go up, but that does not mean you have to ride the wild rollercoaster during the drawdowns.

Let’s face it – Markets change

How do we respond to that? If small cap stocks are the recipient of more investor dollars than large cap, we believe in increasing exposure to small cap, and vice versa. If value stocks are the recipient of more investor dollars than growth stocks, we believe in increasing exposure to value, and vice versa. We could go on and on… In today’s global marketplace, knowledge of underlying currents and themes is a key driver to successful investing. What’s even more important, however, is knowing and taking action when those currents and themes change. Don’t base an investment decision on an expectation of where the market will be or how it should be. Base it on what it is right now. We give our clients access to that information.

Let’s face it – Great investments do fail

How do we respond to that? If small cap stocks* are the recipient of more investor dollars than large cap, we believe in increasing exposure to small cap, and vice versa. If value stocks are the recipient of more investor dollars than growth stocks, we believe in increasing exposure to value, and vice versa. We could go on and on… In today’s global marketplace, knowledge of underlying currents and themes is a key driver to smart investing. What’s even more important, however, is knowing and taking action when those currents and themes change. Don’t base an investment decision on an expectation of where the market will be or how it should be. Base it on what it is right now. We give our clients access to that information.

In summary, Sunrise Financial Management give clients access to research identifying the current investing trends, be it short or long term, based on what all investors are doing with their dollars right now – not what Wall Street thinks they should be doing or will be doing – and allows us to adapt their investment direction accordingly.